[Yanolja Research Insights] Vol.1 Digital Transformation and Globalization Strategy for the South Korean Tourism Industry
The South Korean tourism industry has substantial growth potential, but it still lags behind global counterparts in terms of its contribution to GDP. While tourism globally accounts for 10.3% of GDP, Korea’s tourism contribution is only 2.8%. To achieve similar growth seen in countries like Japan, Korea needs to prioritize digital transformation (DX) in its tourism sector, focusing on rapid adoption of technological innovations. Key Changes and Trends in the Tourism Industry: Automation and Technology Integration : The industry is moving towards automated, contactless services, transforming sectors like airports, hotels, and tourist centers into high-value operations. Growth of Tourism Solutions : Specialized solutions, such as cloud-based management systems, are improving operational efficiency and service quality for hotels and tour companies. Hyper-Personalization : Using big data, tourism services are increasingly tailored to individual preferences, exemplified by servic...