Yanolja Research

The Future of Golf Is Changing Faster Than Expected South Korea’s golf industry is entering a new phase. After years of rapid expansion during the pandemic, recent trends suggest the market is now facing deeper structural changes shaped by demographics, consumer behavior, and economic conditions. Recent industry data points to a clear shift: golf demand is softening while supply continues to grow. This changing environment is prompting a broader discussion about how the industry can adapt for long-term sustainability. Golf Demand Continues to Slow Golf course usage declined for the second consecutive year in 2024, while the total number of golf courses continued to increase. The imbalance between supply and demand is becoming more visible across the market. Key trends include: Nationwide golf course visitors fell to approximately 47.4 million in 2024 Golf-related spending has declined continuously since early 2023 Several major regions recorded noticeable decreases in demand Pr...

Trend. Q2 2025 Trends in the Lodging Industry Performance by Accommodation Type in Q2 2025 Compared to Q2 2024 Performance by Accommodation Type in Q2 2025 Compared to Q1 2025 Lodging Business Outlook Index of Q3 2025 Changes in Operational Status by Accommodation Type 1. Hotel Hotel Operating Status by Region and Star Rating 2. Motel Motel Operating Status by Region 3. Pension Pension Operating Status by Region 4. Vacation Rental Vacation Rental Operating Status by Region Issue. An Analysis of Korean Outbound Tourists Relationships between Korean outbound tourists and the performance of high-end accommodations Why Do Koreans Choose to Travel Abroad? Survey Overview Factors influencing the choice of overseas travel Challenges of domestic travel Substitutability of domestic travel and willingness to pay Areas for improvement in domestic travel Yanolja Research Korean Lodging Industry Trends Report for Q2 2025

Curious About How an Unbalanced Air Network  Creates Tourism Blind Spots? Take a look at the summary below  ⬇️ Korea’s inbound tourism continues to show  a chronic concentration in the capital region. As shown in the graph above, about 73% of all international visitors in 2024   entered the country through Incheon and Gimpo airports  — both located in the Seoul metropolitan area. This capital-centric tourism flow has been identified as one of the key barriers  to the growth of Korea’s tourism industry . Understanding the structure of air service supply is crucial,  and the route patterns of three Northeast Asian countries  — Japan, China, and Taiwan — are especially noteworthy. The proportion of domestic vs. foreign airlines  differs significantly across these countries.  For example, in Japan routes, Korean carriers dominate ,  which could restrict air access for foreign travelers .🥲 📈Over the past decade, Korean low-cost ca...

 Introducing the Yanolja Attractiveness Index What makes a city truly irresistible to travelers? The Yanolja Attractiveness Index, developed through global academic-industry collaboration, offers a fresh perspective on the world’s most captivating cities—based not on tourist counts, but on what people feel and perceive. Source: Yanolja Research In the latest rankings, Osaka, Japan claims the top spot as the most attractive global tourism city, followed by Paris, Kyoto, New York, and Seoul. Source: Yanolja Research Japan stands out with six cities in the Top 20, showcasing its rich blend of culture, hospitality, and experiential content. Meanwhile, South Korea shines with Seoul (5th), Jeju (16th), and Busan (23rd) ranked among the top 30. What Is the Yanolja Attractiveness Index? The Global Tourism City Attractiveness Index —developed by Yanolja Research , in collaboration with Purdue University CHRIBA and Kyung Hee University Center for H&T Analytics —is a data-driven tool tha...

 🧭 Discover the World’s Most Attractive Tourism Cities: Launch of the Yanolja Attractiveness Index Website We are pleased to announce the official launch of the Yanolja Attractiveness Index website, a new destination for exploring the Global Tourism City Attractiveness Index —developed by Yanolja Research in collaboration with Purdue University CHRIBA and Kyung Hee University Center for H&T Analytics . This global index offers a data-driven and theory-based evaluation of tourism cities around the world, measuring their attractiveness through both emotional (affective) and perceptual (cognitive) dimensions. It captures how positively cities are emotionally experienced by tourists (Attractiveness) and how widely known or prominent they are (Reputation). 🔍 What Is Tourism City Attractiveness? Tourism City Attractiveness refers to the combination of psychological and perceptual factors that influence a tourist’s decision to visit a city. The concept builds on foundationa...