Yanolja Research is Korea’s first private research institute for the travel & tourism industry. We aim to advance the global travel & tourism industry through data-driven scientific research. Yanolja Research is an independent research institute established through a joint effort by Yanolja Co., Ltd., Hospitality & Tourism Analytics Center at Kyunghee University, and CHRIBA (Center for Hospitality & Retail Industry Business Analytics) at Purdue University, USA. Our research institute aims to advance and globalize the travel and tourism industry through scientific research based on big data. In particular, as Korea’s first private research institute specializing in the travel and tourism industry, we conduct practical and preemptive research that business operators can utilize. Our research subjects comprehensively cover the entire process of travel, including airlines, hotels, pensions, and resorts, as well as tourist destinations, amusement parks, convention...