Yanolja Research

How much do hotel room rates change throughout the year in South Korea? Hotel room rates show a clear seasonal pattern. Nationwide hotel ADR (Average Daily Rate) remained relatively low from April to June 2025 before rising sharply in July and peaking during the summer travel season. Rates moderated afterward, but continued to fluctuate at elevated levels through early 2026. These monthly movements illustrate how closely hotel pricing responds to shifts in travel demand throughout the year. Explore the latest lodging industry trends—including ADR, OCC, and RevPAR—on the Yanolja Research Data Lab dashboard. [Yanolja Research DataLab] Lodging industry performance indexes Dashboard

What makes a tourism city truly attractive? The 2026 Yanolja Attractiveness Index looks beyond infrastructure and visitor numbers to evaluate tourism cities from the traveler’s perspective—how cities are perceived, experienced, and remembered. The framework breaks Tourism City Attractiveness into 4 dimensions and 17 sub-dimensions: 🌿 Beauty & Natural Scenery Natural scenery and phenomena · Flora and fauna 🏛️ Culture & History Historical places · Educational places · Traditional culture · Religious attractions · Architectural and aesthetic attractions 🍽️ Experiential Content Food · Accommodations · Shopping · Theme parks · Nightlife · Sports · Activities · Festivals and events 🤝 Hospitality Friendliness of local residents · Friendliness of service providers The key idea is simple: tourism attractiveness is not merely the sum of a city’s resources. Nature and culture provide things to see, experiential content creates things to do, and hospitality shapes what travelers ultima...

Q2 2026 South Korea Lodging Performance Improved Acroos All Property Types  South Korea’s lodging market recorded broad-based growth in Q2 2026, with RevPAR improving across every major property type compared with Q2 2025. Occupancy growth generally outpaced ADR growth, indicating that demand recovery—not room-rate increases—was the primary performance driver. Key highlights: • 5-star hotels led the market with RevPAR up 32.2%, supported by a 21.6% increase in occupancy. • Vacation rentals and resorts followed with RevPAR growth of 22.4% and 20.7%, respectively. • The overall hotel/resort segment recorded ADR growth of 6.0%, occupancy growth of 9.1%, and RevPAR growth of 15.6%. • Pensions also returned to positive RevPAR growth, as higher occupancy offset a decline in ADR. The findings suggest that inbound tourism growth and seasonal demand recovery strengthened lodging performance across both premium and mid-to-lower-priced segments. For further details and the full analysis, plea...