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[YARI Data Snapshot] Framework of the Yanolja Attractiveness Index

What makes a tourism city truly attractive?


The 2026 Yanolja Attractiveness Index looks beyond infrastructure and visitor numbers to evaluate tourism cities from the traveler’s perspective—how cities are perceived, experienced, and remembered.


The framework breaks Tourism City Attractiveness into 4 dimensions and 17 sub-dimensions:

🌿 Beauty & Natural Scenery

Natural scenery and phenomena · Flora and fauna


🏛️ Culture & History

Historical places · Educational places · Traditional culture · Religious attractions · Architectural and aesthetic attractions


🍽️ Experiential Content

Food · Accommodations · Shopping · Theme parks · Nightlife · Sports · Activities · Festivals and events


🤝 Hospitality

Friendliness of local residents · Friendliness of service providers



The key idea is simple: tourism attractiveness is not merely the sum of a city’s resources. Nature and culture provide things to see, experiential content creates things to do, and hospitality shapes what travelers ultimately feel and remember.


Explore the 2026 Yanolja Attractiveness Index to see tourism cities through the eyes of travelers.

Yanolja Attractiveness Index Ranking


For a more detailed explanation of the framework, methodology, and findings, please refer to Yanolja Research Insights Vol.45.

Yanolja Research Insights Vol.45 The 2026 Yanolja Attractiveness Index

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Location: Seoul, South Korea

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