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Showing posts from July, 2023

[Yanolja Research Insights] Vol.5 COVID-19, the Surge in the Golf Industry, and the Post-Endemic Outlook

COVID-19 and the Golf Industry: A Post-Pandemic Outlook The COVID-19 pandemic has profoundly impacted leisure industries worldwide. While some industries struggled, others, like golf, experienced unexpected growth. In this summary, we'll explore why the golf industry thrived during the pandemic and the challenges it faces in the post-endemic phase. Surge in Domestic Golf Demand During the pandemic, restrictions on travel and social distancing led to a surge in demand for outdoor activities like golf. In 2022, Korea saw 50.58 million golf course users, with an increasing number of non-member courses replacing membership-based ones. This shift reflects golf’s growing appeal to a broader audience, including younger generations and women. Changing Demographics: Women and Youth Driving Growth The golf market, once dominated by older males, saw a significant increase in participation from women and younger generations. In particular, millennials and Gen Z, known for their strong con...

[Yanolja Research Korean Lodging Trends] Korean Lodging Industry Trends Report for Q1 2023

 Trend. Q1 2023 Trends in Lodging Industry Operational Status in Q1 2023 by Property Type Lodging Business Current Index Lodging Business Outlook Index Changes in Operational Status by Month/Property Type 1. Hotel Hotel Operating Status by Region 2. Motel Motel Operating Status by Region 3. Pension Pension Operating Status by Region Issue. Changes in Lodging Industry due to COVID-19 1. Domestic Lodging Trends During the Pandemic ADR in the Domestic Lodging Industry During the Pandemic The Number of Reservations per Room in the Domestic Lodging Industry During the Pandemic The Number of Tourists During the Pandemic Recovery Rate of Domestic Tourist Visits by Region 2. Tourism Consumption During the Pandemic Trends in Tourism Consumption of Domestic Tourists Trends in Tourism Consumption of Inbound Tourists 3. Lodging and Tourism Trends in the Endemic Era Changes in the Number of Tourists after the Endemic Transition Changes in the Number of Reservations per Room after the Endem...