Yanolja Research

How Airbnb's Growth is Reshaping Seoul’s Real Estate Market Seoul has seen a rapid rise in Airbnb listings, sparking important discussions about its impact on the local real estate market. A recent Yanolja Research Insights Vol.9  delves into this phenomenon, providing a data-driven analysis of how Airbnb influences property prices and rental rates across the city. Here are the key takeaways from the study: Airbnb’s Expansion in Seoul As of April 2023, there are 13,945 Airbnb listings in Seoul. Over 8,000 listings are concentrated in five key districts: Mapo-gu, Gangnam-gu, Yongsan-gu, Jung-gu, and Jongno-gu . Certain areas, like Seogyo-dong , show a clear shift from residential use to short-term rentals. Impact on Property Prices The study found a correlation between Airbnb growth and property price fluctuations , especially in high-density Airbnb districts. Apartments in areas like Mapo-gu and Gangnam-gu showed significant price increases tied to Airbnb expansion. Officetels a...

   Trend. Q3 2023 Trends in Lodging Industry Lodging Business Current Index Lodging Business Outlook Index Trends in Operational Status by Property Type 2. Hotel Operational Status by Region and Star Rating 3. Motel Motel's Operational Status by Region 4. Pension Pension's Operational Status by Region Issue. Analysis of Summer Travel Trends in 2023 1. Overseas Travel Trend Domestic Outbound Travelers: Scale and Expenditure Domestic Outbound Travelers by Age & Gender Outbound Travelers by Major Destinations Analysis of Overseas Travel-related Search Keywords 2023 Summer Domestic Tourism Yanolja Research Korean Lodging Industry Trends Report for Q3 2023

As tourism plays a crucial role in economic revitalization, Japan's success in managing inbound tourism data offers valuable insights. Yanolja Research Insight Vol.8 examined Japan’s data system and compares it with Korea’s, highlighting key lessons for improvement. Japan’s Strengths in Tourism Data Management Japan's systematic approach to tourism data collection has contributed significantly to its tourism industry's growth. Key features include: Diversity : JTA (Japan Tourism Agency) and JNTO (Japan National Tourism Organization) provide comprehensive data on tourist characteristics, travel trends, and regional tourism. However, reliance on public institutions limits private-sector insights. Sufficiency : Detailed surveys like the Overnight Travel Statistics Survey and Market Reports provide a deep understanding of tourist behaviors by nationality and accommodation preferences. Timeliness : Frequent data updates and short release cycles, such as quarterly reporting for...