In an industry as dynamic as hospitality, pricing strategies are at the heart of revenue success. Yanolja Research Insights Vol.10 explores the evolving landscape of Pricing Revenue Management (RM) and offers key takeaways on how technology, data, and strategic decision-making are shaping the future of hotel pricing. Here are the key highlights: Why Pricing RM Matters More Than Ever The hotel industry faces increasing competition from alternative lodging services and diverse booking channels. Traditional revenue management, relying solely on human expertise, is becoming insufficient due to evolving market dynamics. Pricing RM is now a data-driven process that maximizes revenue by determining optimal room rates based on demand forecasting and competitor analysis. How Hotels Are Implementing Pricing RM Hotels are leveraging different methods to determine room pricing based on their size, resources, and technological adoption: Internal Revenue Management Systems (RMS): Large hotel c...