[Yanolja Research Insights] Vol.13 The Role of DMOs in Activating Local Tourism: A Case Study from Japan
Discover How Local Tourism Can Transform Communities Did you know that over 80% of foreign tourists in Korea visit Seoul, leaving many regional destinations overlooked? This trend highlights an untapped opportunity to revitalize local economies, preserve cultural heritage, and address rural depopulation. But how can we make local tourism thrive? The answer lies in innovative strategies—and Japan’s approach offers valuable insights. What Makes Local Tourism a Game-Changer? Boosts Regional Economies : Increased spending and job creation energize local industries. Strengthens Communities : Tourism fosters pride, preserves traditions, and creates sustainable livelihoods. Diversifies Travel Experiences : Hidden gems and authentic cultural encounters attract modern travelers. Japan’s Secret to Success Japan faced similar challenges with tourist concentration in Tokyo but turned the tide by promoting regional tourism. Their success is credited to Destination Management/Marketing Organizations...