Yanolja Research

 What Do Airbnb Guests Really Think About Staying in Seoul? As travel continues to rebound, Seoul’s Airbnb scene is booming—and evolving. But what do guests really value? Where do they prefer to stay, and what makes or breaks their experience? Here are the key insights shaping today’s Airbnb landscape in Seoul: 📈 A Rapidly Growing Market Airbnb listings in Seoul surged 45% year-over-year, nearing full recovery to pre-pandemic levels. Growth isn’t limited to tourist hotspots. Less-traveled districts like Dobong-gu and Geumcheon-gu saw the highest increases in listings, signaling wider interest across the city. 🌍 Who’s Booking and Where They’re Staying Guests came from over 120 countries —with Koreans, Americans, and Chinese leading the way. Foreign tourists favor central districts like Myeong-dong and Hongdae. Local guests tend to book outside tourist hubs , suggesting different travel purposes such as business trips or personal gatherings. 💬 What Do Guests C...

Korea Welcomes a Surge in International Visitors: Key Highlights from Early 2024 Curious about the latest trends in Korea’s inbound tourism? Here’s a snapshot of what’s driving the excitement-and what’s changing-among international travelers this year. Record-Breaking Visitor Growth Nearly 4.9 million foreign tourists visited Korea between January and April 2024. This marks an impressive 87% increase over the same period last year, reaching 89% of pre-pandemic (2019) levels. Diverse Global Appeal Visitors from Asia more than doubled compared to 2023, with countries like Singapore, Indonesia, and India even surpassing their 2019 numbers. Tourists from the Americas, Europe, Oceania, and Africa are also flocking to Korea in greater numbers than ever before. Most major countries, except those affected by international conflicts, sent more visitors than in 2019. How Travelers Are Arriving 88% of international arrivals came by air, while 12% chose to arrive by sea. Sea arrivals are on the ri...