Yanolja Research

 What Makes a City Memorable? Key Insights from Northeast Asia’s Tourism Landscape Discover what sets Northeast Asia’s leading cities apart in the eyes of travelers from around the world. Our latest analysis dives deep into the tourism offerings of Seoul, Busan, Tokyo, Osaka, Beijing, Shanghai, Taipei, and Kaohsiung, using real-time data from TripAdvisor to reveal what makes each city truly unforgettable. Tourism as a Driver of City Identity Tourism is more than just an economic force—it shapes the very image and identity of cities. Northeast Asia’s major cities are not only competing for visitor numbers but also for the quality and memorability of the experiences they offer. How Cities Build Their Tourism Portfolios Tokyo and Beijing lead in the sheer number of tourism products, offering the broadest range of experiences. Seoul and Taipei focus on affordability and accessibility, making them attractive to a wide spectrum of travelers. Kaohsiung stands out for its premium pric...

The first quarter of 2025 marked a turning point for Korea’s tourism industry, with both inbound and outbound travel reaching new milestones. Here’s a concise overview of the most important trends and findings. Inbound Tourism: Record Numbers, New Challenges Highest-Ever Visitor Numbers Revenue Lagging Behind Asia Leads, but Recovery Is Uneven Structural Shifts Changing Visitor Mix Duty-Free Sales Down Outbound Tourism: Robust Growth and Spending Travel Abroad Nearly Back to Normal Top Destinations Spending Rebounds Widening Tourism Deficit Looking Forward: Unlocking Regional Potential Regional Airports as a Growth Engine Focus on High-Value Tourism Discover More These highlights only scratch the surface of Korea’s evolving tourism landscape. For deeper insights, detailed data, and expert perspectives, visit the official website. Yanolja Research Brief Vol.8

The latest changes in U.S. trade policy are sending ripples through the global tourism industry. With new reciprocal tariffs in place, countries and businesses are adapting quickly to a shifting landscape. Here’s a concise overview of the most important trends and insights. Tariffs Trigger Global Shifts The U.S. has implemented sweeping tariffs, including up to 145% on some Chinese imports, and a baseline 10% for many other countries. This policy is already reshaping trade and tourism flows worldwide. Short-term exemptions for select countries, like South Korea, add further uncertainty, making it difficult for businesses to plan ahead. Impact on Major Economies United States : Both the accommodation/food service and air transportation sectors are experiencing notable declines. The air transport sector is especially hard-hit, with output dropping by as much as 11.35% in the most severe scenario. Domestic demand has not compensated for losses in international travel and logistics. South ...