Yanolja Research

 Introducing the Yanolja Attractiveness Index What makes a city truly irresistible to travelers? The Yanolja Attractiveness Index, developed through global academic-industry collaboration, offers a fresh perspective on the world’s most captivating cities—based not on tourist counts, but on what people feel and perceive. Source: Yanolja Research In the latest rankings, Osaka, Japan claims the top spot as the most attractive global tourism city, followed by Paris, Kyoto, New York, and Seoul. Source: Yanolja Research Japan stands out with six cities in the Top 20, showcasing its rich blend of culture, hospitality, and experiential content. Meanwhile, South Korea shines with Seoul (5th), Jeju (16th), and Busan (23rd) ranked among the top 30. What Is the Yanolja Attractiveness Index? The Global Tourism City Attractiveness Index —developed by Yanolja Research , in collaboration with Purdue University CHRIBA and Kyung Hee University Center for H&T Analytics —is a data-driven tool tha...

 🧭 Discover the World’s Most Attractive Tourism Cities: Launch of the Yanolja Attractiveness Index Website We are pleased to announce the official launch of the Yanolja Attractiveness Index website, a new destination for exploring the Global Tourism City Attractiveness Index —developed by Yanolja Research in collaboration with Purdue University CHRIBA and Kyung Hee University Center for H&T Analytics . This global index offers a data-driven and theory-based evaluation of tourism cities around the world, measuring their attractiveness through both emotional (affective) and perceptual (cognitive) dimensions. It captures how positively cities are emotionally experienced by tourists (Attractiveness) and how widely known or prominent they are (Reputation). 🔍 What Is Tourism City Attractiveness? Tourism City Attractiveness refers to the combination of psychological and perceptual factors that influence a tourist’s decision to visit a city. The concept builds on foundationa...