[Yanolja Research Insights] Vol.34 Korea’s Top 500 Tourist Destinations: The 2025 Tourism Landscape through Traveler Sentiment Analysis
From “Famous” to “Beloved”: How Korea’s Tourism Landscape Is Changing in 2025 Korea’s tourism scene is entering a new phase. Growth is no longer defined by how many people visit , but by how deeply destinations resonate with travelers . An extensive analysis of traveler sentiment across digital platforms reveals a clear shift: today’s most competitive destinations are not just well-known—they are emotionally engaging, highly shareable, and genuinely memorable. Below are the key takeaways shaping Korea’s tourism outlook in 2025.