[Yanolja Research Insights] Vol.2 Digital Transformation and Globalization Strategy for the South Korean Tourism Industry
South Korea’s Airbnb market is expanding rapidly, reaching record highs in listings, bookings, and transaction amounts. Yanolja Research Insights Vol.2 analyzed these trends in detail—here’s a quick look at the key findings. 📌 Airbnb in Numbers: Growth at a Glance 73,297 active listings as of February 2023, with Seoul (19.9%), Jeju (18.2%), and Gyeongsang region (13.1%) leading the way. Annual growth rate of 27.9% , showing consistent expansion post-pandemic. 16.06 million cumulative bookings , with 2022 marking an all-time high. 🏡 What’s Trending? Apartments and houses dominate – More than half (51.0%) of all listings fall into this category. Pensions and guesthouses remain strong alternatives, making up nearly 40% of the market. Luxury & affordability balance – The average daily rate in 2022 was 139,559 KRW (108.02 USD) , while revenue per available room reached a record 69,137 KRW (53.51 USD) . 💰 ADR, Occupancy Rate, and RevPAR Average daily ra...