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[Yanolja Research Insights] Vol.2 Digital Transformation and Globalization Strategy for the South Korean Tourism Industry

South Korea’s Airbnb market is expanding rapidly, reaching record highs in listings, bookings, and transaction amounts. Yanolja Research Insights Vol.2 analyzed these trends in detail—here’s a quick look at the key findings.


📌 Airbnb in Numbers: Growth at a Glance

  • 73,297 active listings as of February 2023, with Seoul (19.9%), Jeju (18.2%), and Gyeongsang region (13.1%) leading the way.

  • Annual growth rate of 27.9%, showing consistent expansion post-pandemic.

  • 16.06 million cumulative bookings, with 2022 marking an all-time high.


🏡 What’s Trending?

  • Apartments and houses dominate – More than half (51.0%) of all listings fall into this category.

  • Pensions and guesthouses remain strong alternatives, making up nearly 40% of the market.

  • Luxury & affordability balance – The average daily rate in 2022 was 139,559 KRW (108.02 USD), while revenue per available room reached a record 69,137 KRW (53.51 USD).


💰 ADR, Occupancy Rate, and RevPAR

  • Average daily rate (ADR) in 2022: 139,559 KRW (108.02 USD)

  • Occupancy rate(OCC): 51.8%

  • Revenue per available room (RevPAR): 69,137 KRW (53.51 USD)


🔎 Why This Matters

Whether you're a traveler, host, or industry professional, understanding these trends is crucial for navigating South Korea’s evolving accommodation market. Want to see the full picture?

Yanolja Research Insights Vol.2

Trends in the Airbnb market after 2024 can be found in the QUARTERLY TRENDS IN THE KOREA LODGING INDUSTY reports on the Yanolja Research website.

Yanolja Research QUARTERLY TRENDS

A detailed explanation of ADR, occupancy rate, and RevPAR is available on the Yanolja Research YouTube channel.



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Location: Seoul, Korea

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