Skip to main content

[Yanolja Research Insights] Vol.2 Digital Transformation and Globalization Strategy for the South Korean Tourism Industry

South Korea’s Airbnb market is expanding rapidly, reaching record highs in listings, bookings, and transaction amounts. Yanolja Research Insights Vol.2 analyzed these trends in detail—here’s a quick look at the key findings.


📌 Airbnb in Numbers: Growth at a Glance

  • 73,297 active listings as of February 2023, with Seoul (19.9%), Jeju (18.2%), and Gyeongsang region (13.1%) leading the way.

  • Annual growth rate of 27.9%, showing consistent expansion post-pandemic.

  • 16.06 million cumulative bookings, with 2022 marking an all-time high.


🏡 What’s Trending?

  • Apartments and houses dominate – More than half (51.0%) of all listings fall into this category.

  • Pensions and guesthouses remain strong alternatives, making up nearly 40% of the market.

  • Luxury & affordability balance – The average daily rate in 2022 was 139,559 KRW (108.02 USD), while revenue per available room reached a record 69,137 KRW (53.51 USD).


💰 ADR, Occupancy Rate, and RevPAR

  • Average daily rate (ADR) in 2022: 139,559 KRW (108.02 USD)

  • Occupancy rate(OCC): 51.8%

  • Revenue per available room (RevPAR): 69,137 KRW (53.51 USD)


🔎 Why This Matters

Whether you're a traveler, host, or industry professional, understanding these trends is crucial for navigating South Korea’s evolving accommodation market. Want to see the full picture?

Yanolja Research Insights Vol.2

Trends in the Airbnb market after 2024 can be found in the QUARTERLY TRENDS IN THE KOREA LODGING INDUSTY reports on the Yanolja Research website.

Yanolja Research QUARTERLY TRENDS

A detailed explanation of ADR, occupancy rate, and RevPAR is available on the Yanolja Research YouTube channel.



Labels:
Location: Seoul, Korea

Comments

Post a Comment

Popular posts from this blog

📢Yanolja Research Giveaway🎉

📢Yanolja Research Giveaway🎉 We are Yanolja Research , Korea’s first private research institute dedicated to travel and tourism studies. We publish Insights (monthly) and the Quarterly Trends in Korea’s Lodging Industry , along with occasional Briefs and Research Reports . By following Yanolja Research on social media, you will be among the first to receive notice of new publications, as well as updates when summary posts or video features based on our reports are released. 📅 Event Period September 12, 2025 (Fri) – October 12, 2025 (Sun) KST 🏆 Winner Announcement Late October (winners will be notified individually) 📌 How to Join 1. Follow Yanolja Research across our social media channels  (Instagram, Facebook, LinkedIn, Threads, X, YouTube, Blogger). – The more channels you follow, the greater your chances of winning. 2. Post your quiz answer in the comments of the event post on each platform. 3. Complete the Google Form with the platforms you follow, your account ID, and the...
8 comments
Read more

[Yanolja Research Brief Vol. 9] Record-High Foreign Tourism, Yet Tourism Revenue Falls Behind

South Korea Tourism Jan-Jun 2025 : Quantitative Growth, Qualitative Stagnation In the first half of 2025, the number of foreign tourists who visited South Korea hit an all-time high. Ironically, tourism revenue has still not recovered to pre-pandemic levels, showing a dual reality for the Korean tourism industry:  quantitative growth but qualitative stagnation. Let's take a closer look at the key trends behind this phenomenon. 📈 Inbound Tourism: Record-High Visitor Numbers In the first half of 2025, the number of foreign tourists who visited South Korea reached 8.826 million, setting a new all-time high. This represents a 4.6% increase compared to H1 2019 (pre-COVID) and a 14.6% increase compared to H1 2024. This indicates that Korea’s tourism industry has fully recovered from the pandemic shock and has entered a genuine growth phase. 💸 Tourism Revenue Still Lagging Behind Despite More Visitors The issue, however, lies in the gap between the number of visitors and tou...
Post a Comment
Read more

[Yanolja Research Insights] Vol.31 Beyond the Ballpark: Exploring the Role of Baseball in Regional Tourism

 ⚾ Beyond the Ballpark: Baseball as a Catalyst for Regional Tourism When we think of tourism, cultural landmarks or scenic landscapes often come to mind. But there’s another player stepping up to the plate: professional baseball . Far beyond the excitement on the field, baseball is emerging as a powerful driver of regional tourism and local economies. Why Baseball Matters for Regional Tourism 10 million spectators : The league recently surpassed this milestone, showcasing its unmatched ability to move people across the country. Nationwide reach : Teams are spread across major regional hubs, naturally dispersing tourism opportunities beyond Seoul. Built-in frequency : With 720 games every season, baseball offers consistent reasons for fans to travel. Local Impact: More Than Just a Game Economic boost : Sales around stadiums rise by up to 90% on game days, with small businesses seeing tangible benefits. Extended stays : Away fans often dine, shop, and explore attractions—turning...
Post a Comment
Read more