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Showing posts from September, 2023

[Yanolja Research Insights] Vol.7 The Future and Strategies for the Domestic Theme Park Industry

The global theme park industry has seen a significant recovery following the impact of COVID-19. As the pandemic's grip loosens, theme parks are regaining momentum, but what does the future hold for theme parks? South Korean Market Outlook: Short-Term ‘Sunny’, Long-Term ‘Cloudy’ Short-Term Recovery : Domestic theme parks have bounced back faster than many global markets, with significant recovery post-COVID, particularly in the Asia-Pacific region. Long-Term Concerns : However, South Korea faces demographic challenges, such as a declining youth population, which may impact future market growth. In particular, theme parks' reliance on domestic visitors may become an issue as the population shrinks. Key Insights from Disney's Strategy Expansion Beyond Kids : Disney's successful move to attract adult audiences through beloved franchises like Marvel and Star Wars is a key trend. This strategy, along with advancements in AR/VR and robotics, is reshaping how theme ...

[Yanolja Research Insights] Vol.6 Trends and Challenges in the Serviced Residence Market

The serviced residence (SR) market is evolving rapidly, driven by new consumer behaviors and stricter regulations. Here's a quick look at the key trends and challenges shaping this industry. What Are Serviced Residences (SRs)? Serviced Residences (SRs) combine features of both hotels and apartment-style living, offering facilities such as cooking and laundry. This makes them ideal for long-term stays. The demand for SRs has surged, driven by trends like remote work, digital nomadism, and longer stays post-pandemic. Key Insights: SR Market Overview 86,000 Rooms Nationwide : As of 2021, there were approximately 86,000 SR rooms across South Korea, reflecting significant growth. Surge in Busan : Busan's SR market, especially in tourist-centric areas like Haeundae, has seen rapid growth, with high-end SRs offering premium services and ocean views. Premium SR Growth : High-end SRs are expanding, attracting tourists and business travelers alike who seek longer stays with th...