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[Yanolja Research Insights] Vol.7 The Future and Strategies for the Domestic Theme Park Industry



The global theme park industry has seen a significant recovery following the impact of COVID-19. As the pandemic's grip loosens, theme parks are regaining momentum, but what does the future hold for theme parks?


South Korean Market Outlook: Short-Term ‘Sunny’, Long-Term ‘Cloudy’

  • Short-Term Recovery: Domestic theme parks have bounced back faster than many global markets, with significant recovery post-COVID, particularly in the Asia-Pacific region.

  • Long-Term Concerns: However, South Korea faces demographic challenges, such as a declining youth population, which may impact future market growth. In particular, theme parks' reliance on domestic visitors may become an issue as the population shrinks.


Key Insights from Disney's Strategy

  • Expansion Beyond Kids: Disney's successful move to attract adult audiences through beloved franchises like Marvel and Star Wars is a key trend. This strategy, along with advancements in AR/VR and robotics, is reshaping how theme parks engage visitors.

  • Senior Marketing: With an aging population, Disney’s efforts in senior marketing have proven successful in Japan. As South Korea faces similar demographic shifts, adapting to these changes could be critical for long-term success.


Domestic Strategy: K-Content Partnerships and Global Appeal

  • K-Content Collaboration: Partnerships with popular K-content are becoming a key strategy for enhancing theme park experiences. Everland's collaboration with SM Entertainment through EVER SMTOWN is an example of how integrating popular K-pop culture can boost engagement and attract both local and international visitors.

  • Global Reach through Local Partnerships: While developing original global IP may be challenging, theme parks in Korea are leveraging successful collaborations—such as Lotte World's partnership with Battle Grounds—to attract international fans and expand their customer base.



For a deeper dive into the South Korean theme park industry, read the full Yanolja Research Insights.
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Location: Seoul, Korea

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