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[Yanolja Research Insights] Vol.11 Inbound Tourism Activation Strategy Issue2

 What will make South Korea a must-visit destination for global travelers?

The answer lies in digital innovation. By embracing new technologies and smart strategies, Korea can dramatically boost inbound tourism—driving growth for the national economy and revitalizing local communities.

Here are the key highlights 


✅ Why Is Inbound Tourism So Important?

Attracting international tourists directly helps improve the service trade balance and revitalize local economies.

Japan nearly doubled its number of inbound visitors in just five years—and became a tourism powerhouse.

What made the difference? They treated tourism as a core industry and pushed forward with digital-driven strategies.


📲 Four Key Strategies for Digital Innovation in Tourism

  • Establishing Inbound Tourism Channel

  • Improving Tourism Service Infrastructure

  • Strengthening the Digital Capabilities of Tourism Operators

  • Establishing Data-Information System


❓ Curious about this?

  • What are the biggest pain points for foreign tourists in Korea?

  • What digital tools can small tourism businesses realistically use?

  • What can we learn from successful global examples?

Want to dive deeper into the strategies and case studies?
Find the full strategies and recommendations at Yanolja Research website.
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Location: Seoul, Korea

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