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[Yanolja Research Insights] Vol.12 Online B2B platform for digital transformation of Korean tourism SMEs

 Korea’s tourism sector holds immense potential—but many small and medium-sized enterprises (SMEs) face significant hurdles in embracing digital transformation. As global travel becomes increasingly tech-driven, empowering local tourism businesses through digital tools is no longer optional—it's essential.

Here’s a quick look at the key insights driving this shift, and how a smarter, more connected tourism ecosystem can fuel sustainable growth.


📉 The Challenge: Tourism SMEs Falling Behind

Despite Korea’s global economic status, its tourism industry lags behind:

  • GDP Contribution: Only 2.8%, compared to the global average of 10.3%.

  • Low productivity and digital maturity among SMEs—88% have fewer than 10 employees, and 92% make under 500 million KRW annually.

  • Limited digital presence: Many SMEs still rely on basic websites, with little integration into online sales, marketing, or reservation systems.



💡 Core Strengths of Local Tourism SMEs

With the right digital support, SMEs can capitalize on what makes them special:

  • Hyper-Personalization: Tailored services for specific tourist needs.

  • Local Expertise: Unique experiences based on local culture and products

  • Local Partnership: Collaboration with local businesses for authentic offerings.

  • Customer Relationship Management: Building loyalty through direct and personalized communication.

  • Flexibility & Agility: Quick adaptation to market trends and tourist preferences.

  • Others: Focus on niche markets, sustainability, and digital engagement.


🌐 Online B2B Platforms: A Game-Changer

A centralized online B2B platform is proposed to:

  • Connect local businesses for collaborative package creation.

  • Digitize tourism products with support for images, videos, descriptions, and translations.

  • Simplify global distribution through platform-integrated registration on OTAs.

  • Monitor business performance with dashboards and management tools.

  • Facilitate smart contracts with clear transaction guidelines.


What are some successful cases of using online B2B platforms in tourism? And how can central and local governments play a key role in ensuring these platforms thrive?

Want to learn more?
Visit the official Yanolja Research website for in-depth analysis, case studies, and expert insights.
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Location: Seoul, Korea

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