Exploring Innovations in the Global Online Travel Agency Market The online travel industry has transformed how people plan and book their trips, leveraging cutting-edge technologies to enhance user experiences. This post highlights key advancements shaping the global Online Travel Agency (OTA) market, showcasing insights into the strategies of leading players. Global OTA Market Growth The OTA market is booming, with revenues expected to nearly double from $517.8 billion in 2020 to $983.2 billion by 2027. Major players like Booking Holdings, Expedia Group, Trip.com, and Airbnb dominate the market, accounting for 97% of global OTA revenue. Technological Innovations Driving Success OTAs are at the forefront of technological innovation, securing patents to stay competitive. Here’s what sets them apart: Patent Leadership : From 1996 to 2023, Airbnb led with 2,195 patents, followed by Trip.com (1,367), Expedia (361), and Booking Holdings (217). These patents span diverse fields such as perso...