Skip to main content

[Yanolja Research Insights] Vol.14 Global OTAs' Technology Enviroments and Strategies Examined Through Patents

Exploring Innovations in the Global Online Travel Agency Market

The online travel industry has transformed how people plan and book their trips, leveraging cutting-edge technologies to enhance user experiences. This post highlights key advancements shaping the global Online Travel Agency (OTA) market, showcasing insights into the strategies of leading players.


Global OTA Market Growth

  • The OTA market is booming, with revenues expected to nearly double from $517.8 billion in 2020 to $983.2 billion by 2027.
  • Major players like Booking Holdings, Expedia Group, Trip.com, and Airbnb dominate the market, accounting for 97% of global OTA revenue.


Technological Innovations Driving Success

OTAs are at the forefront of technological innovation, securing patents to stay competitive. Here’s what sets them apart:

  • Patent Leadership: From 1996 to 2023, Airbnb led with 2,195 patents, followed by Trip.com (1,367), Expedia (361), and Booking Holdings (217). These patents span diverse fields such as personalized search results, social networking technologies, and machine learning.
  • ICT Technologies: Early innovations focused on integrating Information and Communication Technology (ICT) into travel processes, such as ticket reservations and payment systems.
  • Emerging Trends: Recent years have seen a surge in patents related to artificial intelligence, social networking services, and wireless communication networks.


Shifting Focus Over Time

The technological priorities of OTAs have evolved:

  1. 1996–2007: Focused on ICT for reservations and payment systems.
  2. 2008–2014: Expanded into data processing and mobile technologies.
  3. 2015–2023: Embraced AI-driven solutions and social networking platforms.


Competitive Landscape

While OTAs have pioneered travel innovations, they face growing competition from platform giants like Google and Amazon. These companies leverage vast resources and advanced AI capabilities to expand into tourism services.



The future of OTAs depends on continuous technological development and patent acquisition. To learn more about the strategies shaping this dynamic industry, visit our official website for the full report.

Yanolja Research Insights Vol.14

Labels:
Location: Seoul, Korea

Comments

Post a Comment

Popular posts from this blog

📢Yanolja Research Giveaway🎉

📢Yanolja Research Giveaway🎉 We are Yanolja Research , Korea’s first private research institute dedicated to travel and tourism studies. We publish Insights (monthly) and the Quarterly Trends in Korea’s Lodging Industry , along with occasional Briefs and Research Reports . By following Yanolja Research on social media, you will be among the first to receive notice of new publications, as well as updates when summary posts or video features based on our reports are released. 📅 Event Period September 12, 2025 (Fri) – October 12, 2025 (Sun) KST 🏆 Winner Announcement Late October (winners will be notified individually) 📌 How to Join 1. Follow Yanolja Research across our social media channels  (Instagram, Facebook, LinkedIn, Threads, X, YouTube, Blogger). – The more channels you follow, the greater your chances of winning. 2. Post your quiz answer in the comments of the event post on each platform. 3. Complete the Google Form with the platforms you follow, your account ID, and the...
8 comments
Read more

[Yanolja Research Brief] Vol.5 Korea's Inbound and Outbound Tourism Performance in 2024

Korea’s Tourism Landscape in 2024: Key Highlights 2024 marked a dynamic year for Korea’s tourism industry, with both inbound and outbound travel showing strong signs of recovery. Explore the main trends shaping the sector and discover why now is a pivotal moment for Korea’s travel market. Inbound Tourism: Visitor Numbers Surge, Revenue Lags Visitor Recovery Nears Pre-Pandemic Levels Over 16.3 million foreign tourists visited Korea in 2024, reaching 93.5% of the 2019 record and rising 48.4% from the previous year. Asian travelers made up nearly 79% of all visitors, though full recovery from this region remains just out of reach. Diverse Growth Across Regions Arrivals from the Americas, Europe, Africa, and Oceania exceeded 2019 levels, while the Middle East saw a minor dip. Tourism Revenue Stagnates Despite the influx of visitors, tourism income reached only $16.45 billion-just 80% of the 2019 figure. Visitors are Flooding into Korea—But Where’s the Money? Outbound Travel: Koreans Travel...
Post a Comment
Read more

Announcing the Launch of the Global Tourism City Attractiveness Index and Global Rankings

 🧭 Discover the World’s Most Attractive Tourism Cities: Launch of the Yanolja Attractiveness Index Website We are pleased to announce the official launch of the Yanolja Attractiveness Index website, a new destination for exploring the Global Tourism City Attractiveness Index —developed by Yanolja Research in collaboration with Purdue University CHRIBA and Kyung Hee University Center for H&T Analytics . This global index offers a data-driven and theory-based evaluation of tourism cities around the world, measuring their attractiveness through both emotional (affective) and perceptual (cognitive) dimensions. It captures how positively cities are emotionally experienced by tourists (Attractiveness) and how widely known or prominent they are (Reputation). 🔍 What Is Tourism City Attractiveness? Tourism City Attractiveness refers to the combination of psychological and perceptual factors that influence a tourist’s decision to visit a city. The concept builds on foundationa...
Post a Comment
Read more