[Yanolja Research Insights] Vol. 15 Lodging trends: Growth in shared and high-value stays, and boosted digital transformation
The lodging industry is undergoing a dynamic transformation, driven by evolving traveler preferences and technological advancements. Here's a snapshot of the latest trends shaping the future of accommodations: Lodging as an Experience, Not Just a Stay Travelers now view accommodations as a core part of their journey, seeking unique stays that offer cultural immersion, privacy, or even luxury. Emerging trends like gamsung lodgings, wellness retreats, and pet-friendly accommodations are reshaping the way people choose where to stay. The Rise of Shared Lodging Platforms like Airbnb have revolutionized the market, offering personalized and cost-effective options that immerse travelers in local culture. Did you know that Airbnb’s transaction volume in South Korea exceeded 1 trillion KRW in 2023? The growth trajectory is astonishing! Digital Transformation is Here to Stay From online bookings to IoT-enabled smart rooms and AI concierge services, technology is revolutionizing the lodging ...