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[Yanolja Research Insights] Vol. 15 Lodging trends: Growth in shared and high-value stays, and boosted digital transformation

The lodging industry is undergoing a dynamic transformation, driven by evolving traveler preferences and technological advancements. Here's a snapshot of the latest trends shaping the future of accommodations:


Lodging as an Experience, Not Just a Stay

  • Travelers now view accommodations as a core part of their journey, seeking unique stays that offer cultural immersion, privacy, or even luxury.
  • Emerging trends like gamsung lodgings, wellness retreats, and pet-friendly accommodations are reshaping the way people choose where to stay.


The Rise of Shared Lodging

  • Platforms like Airbnb have revolutionized the market, offering personalized and cost-effective options that immerse travelers in local culture.
  • Did you know that Airbnb’s transaction volume in South Korea exceeded 1 trillion KRW in 2023? The growth trajectory is astonishing!


Digital Transformation is Here to Stay

  • From online bookings to IoT-enabled smart rooms and AI concierge services, technology is revolutionizing the lodging experience.
  • With 82% of hotel bookings in South Korea made online in 2022, digital convenience is becoming non-negotiable for travelers.


High-Value Stays are Booming

  • "Revenge travel" and an increase in affluent travelers have driven demand for premium accommodations.
  • Wellness tourism alone grew to a $5.4 billion market in South Korea by 2022—what’s fueling this trend?


Sustainability Meets Innovation

  • Eco-friendly practices and smart systems are not just reducing costs but also attracting environmentally conscious travelers.

These trends are just the beginning of how the lodging industry is adapting to meet modern traveler demands. Curious about what’s next? Visit our official website for a deeper dive into these insights and strategies shaping the future of travel!

Yanolja Research Vol.15

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Location: Seoul, Korea

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