Yanolja Research

Global Tourism Landscapes: Understanding Different Paths to Success Tourism significantly impacts national economies worldwide, contributing to job creation and enhancing country image. But did you know that tourism industries develop along distinctly different paths depending on national circumstances? Recent analysis reveals fascinating patterns in how countries leverage tourism for economic growth. Four Distinct Tourism Models Developed Tourism Powerhouses Countries like the US, France, and Japan lead with large, stable tourism sectors and world-class infrastructure. Their focus is on diversifying tourist experiences and spreading visitors across regions. Dependent Tourism Nations Spain and Italy rely heavily on tourism for economic stability. While they attract millions with iconic cities and coastlines, this dependence makes them vulnerable to global shocks. Traditional Tourist Countries India, Brazil, Turkey, and China draw on rich natural and cultural heritage. Growth here is st...

The tourism industry is undergoing a digital transformation, with platforms playing a pivotal role in shaping new business opportunities and consumer experiences. Here are the essential insights on how coexistence among all participants is driving a healthier, more sustainable ecosystem. The Expanding Role of Platforms in Tourism Digital platforms are now central to every stage of the travel journey —from inspiration and booking to post-trip feedback. This shift is replacing traditional offline transactions with seamless, personalized online experiences. Consumer needs are diversifying . Travelers increasingly seek unique, experience-driven journeys that reflect personal values and preferences. Platforms help operators quickly identify and respond to these evolving demands. Benefits for All Participants Business opportunities are growing . Platforms break down geographical barriers, allowing providers to reach new customers and expand their offerings. Real-time feedback and data an...

South Korea’s Tourism in 2024 H1: A Dynamic Recovery with New Opportunities Foreign Visitors Bounce Back Strongly, But Spending Dips The number of foreign tourists visiting South Korea surged to over 7.7 million in the first half of 2024, reaching 91.2% of the pre-pandemic peak in 2019-a remarkable 73.8% increase from the same period last year. Notably, tourists from long-distance regions like the Americas, Europe, Africa, and Oceania grew significantly, with countries such as the U.S., Germany, France, and Australia showing impressive gains. However, key Asian markets like China, Japan, and Thailand saw declines, leading to an overall drop in Asian visitors compared to 2019. Despite more visitors, average spending per tourist fell sharply to around $1,000, down 18.3% from 2019. This resulted in only a modest 8.3% increase in total tourism income compared to 2023, still 25.4% below 2019 levels. South Koreans Travel Abroad More, But Spend Less Outbound travel also rebounded strongly, wi...