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[Yanolja Research Korean Lodging Trends] Korean Lodging Industry Trends Report for Q2 2023

 Trend. Q2 2023 Trends in Lodging Industry


  • Lodging Business Current Index
  • Lodging Business Future Index
  • Changes in Operational Status by Property Type
  • Year-over-Year ADR Growth Rate
  • Month-over-Month ADR Growth Rate


1. Hotel

  • Hotel Operating Status by Region


2. Motel

  • Motel Operating Status by Region


3. Pension

  • Pension Operating Status by Region



Issue. Analysis of Korea Accommodation Sale Festa

  • Overview of 2023 Korea Accommodation Sale Festa


1. Consumer Interest in the Festa

  • Changes in Naver Searching Trends


2. Analysis of Coupon User Characteristics

  • Comparison of Booking Characteristics : Participants vs. Non-participants
  • Comparison of Search Keywords : Participants vs. Non-participants
  • Rank of Related Words on SNS

3. Survey Results for Suppliers

  • Festa Impact Assessment : Hotel vs. Motel
  • Festa Impact Assessment by Region
  • Festa Impact Assessment by Property Type
  • Survey Results for Improvements





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Location: Seoul, South Korea

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