South Korea's medical tourism boom is translating into record-breaking spending.
Foreign visitors' medical expenditure in Korea reached KRW 1.72 trillion in 2025, nearly tripling from 2023 and signaling the rapid expansion of Korea's medical tourism market.
As demand continues to grow, the next challenge is not simply attracting more visitors—but creating greater value through an integrated medical and wellness ecosystem.
Want to know what's driving this growth and where the industry is headed next?
Check out Yanolja Research Insights Vol.39 for the full analysis and strategic outlook.
📖 Vol.39 South Korea’s Medical and Wellness Tourism: Strategies for Scalability and Integration
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