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[YARI Data Snapshot] Quarterly ADR Outlook Index for Hotels and Motels

Hotels vs. Motels: Who’s More Optimistic About Room Rates in South Korea?

South Korea’s lodging industry is entering Q3 2026 with positive expectations for room rates. But which sector is more optimistic? 📈




According to Yanolja Research’s ADR Outlook Index, both hotels and motels expect room rates to rise, with index values above the benchmark of 100.

🔸 Hotels: 119.3

🔸 Motels: 114.0


After falling below 100 in Q1 2026, both sectors saw a sharp rebound in Q2. Motels recorded a higher ADR outlook index than hotels in Q2 (126.4 vs. 122.9), but the trend reversed in Q3 (114.0 vs. 119.3).

Although expectations eased in both sectors, hotels are now more optimistic about room rate growth.


📊 What about occupancy rates (OCC)? Are hotels or motels expecting stronger demand?

Explore the detailed analysis in Yanolja Research’s Q2 2026 Quarterly Trends in the Korea Lodging Industry:

🔗 Korean Lodging Industry Trends Report for Q2 2026


📢 Stay tuned for our Q3 2026 report, coming at the end of October!

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Location: Seoul, South Korea

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