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[YARI Data Snapshot] Who Tops the Foreign Guest List at South Korea's Hotels and Motels?

 🏨 Who Are The Top International Guests at South Korea's Hotels and Motels? 🌏




China ranked first in Yanolja Research's Q3 2026 lodging industry survey. Among properties hosting foreign guests, 49.0% of hotel operators and 53.2% of motel operators named China as their primary foreign guest market, followed by Japan at 15.6% and 13.4%.

💡 How is inbound tourism growth reaching South Korea's lodging industry? Yanolja Research's Q3 2026 report explores differences by property type and region, alongside room rate changes, challenges in serving foreign guests, and policy needs.

🔎 Explore the full report:
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Location: Seoul, South Korea

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