Yanolja Research

South Korea’s Airbnb market is expanding rapidly, reaching record highs in listings, bookings, and transaction amounts. Yanolja Research Insights  Vol.2 analyzed these trends in detail—here’s a quick look at the key findings. 📌 Airbnb in Numbers: Growth at a Glance 73,297 active listings as of February 2023, with Seoul (19.9%), Jeju (18.2%), and Gyeongsang region (13.1%) leading the way. Annual growth rate of 27.9% , showing consistent expansion post-pandemic. 16.06 million cumulative bookings , with 2022 marking an all-time high. 🏡 What’s Trending? Apartments and houses dominate – More than half (51.0%) of all listings fall into this category. Pensions and guesthouses remain strong alternatives, making up nearly 40% of the market. Luxury & affordability balance – The average daily rate in 2022 was 139,559 KRW (108.02 USD) , while revenue per available room reached a record 69,137 KRW (53.51 USD) . 💰 ADR, Occupancy Rate, and RevPAR Average daily ra...

The South Korean tourism industry has substantial growth potential, but it still lags behind global counterparts in terms of its contribution to GDP. While tourism globally accounts for 10.3% of GDP, Korea’s tourism contribution is only 2.8%. To achieve similar growth seen in countries like Japan, Korea needs to prioritize digital transformation (DX) in its tourism sector, focusing on rapid adoption of technological innovations. Key Changes and Trends in the Tourism Industry: Automation and Technology Integration : The industry is moving towards automated, contactless services, transforming sectors like airports, hotels, and tourist centers into high-value operations. Growth of Tourism Solutions : Specialized solutions, such as cloud-based management systems, are improving operational efficiency and service quality for hotels and tour companies. Hyper-Personalization : Using big data, tourism services are increasingly tailored to individual preferences, exemplified by servic...

  Yanolja Research is Korea’s first private research institute for the travel & tourism industry. We aim to advance the global travel & tourism industry through data-driven scientific research. Yanolja Research is an independent research institute established through a joint effort by Yanolja Co., Ltd., Hospitality & Tourism Analytics Center at Kyunghee University, and CHRIBA (Center for Hospitality & Retail Industry Business Analytics) at Purdue University, USA. Our research institute aims to advance and globalize the travel and tourism industry through scientific research based on big data. In particular, as Korea’s first private research institute specializing in the travel and tourism industry, we conduct practical and preemptive research that business operators can utilize. Our research subjects comprehensively cover the entire process of travel, including airlines, hotels, pensions, and resorts, as well as tourist destinations, amusement parks, convention...